David Dubrow

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Working Blue; or, the Use of Swear Words

April 16, 2014 by David Dubrow Leave a Comment

There’s a good bit of swearing in The Blessed Man and the Witch, mostly by certain characters.  Some of them swear a great deal, some don’t as much, and others don’t at all.  I included salty language for several reasons:

  • I worked very closely with military veterans and law enforcement professionals for over a decade, and listened to how they talk.  Most of them expanded my own blue vocabulary in ways that were both hilarious and appalling.  It’s part of that culture, like it or not, so I wanted to capture that element in my book; some of the characters, after all, come from military backgrounds.  If you want to write realistic dialogue, you have to listen how real people speak and model that.  
  • A properly placed four-letter word can shock the reader and set the stage for what’s to come next.  For example, one character, with little provocation, screams four-letter words at another character early on in the book.  It shows the reader that this person is unhinged without me having to say it.  It was startling and horrible, and intended to be that way.  
  • When a character who typically doesn’t swear starts using profanity, it shows how that character is feeling stressed or otherwise beleaguered.  Swearing can symbolize a loss of control.  I work very hard to keep from cursing in front of my son, but sometimes an ill-advised word pops out in the heat of a frustrated moment.  I’m pretty sure I’m not the only person who’s done this.
  • There are some characters I want you to like, and some I don’t.  How they speak and what they say can accomplish one or the other.  I want them all to be interesting, yes, but some are just going to be more likable than others.  It’s harder to like someone who’s potty-mouthed all the time, including his interior dialogue/thoughts.  
The Blessed Man and the Witch is about the end of the world, or at least the beginning of the end.  It describes violence and other horrible events pretty graphically.  The kind of people who don’t scruple to commit murder aren’t going to be turned off by four-letter words, and are more prone to using them.  I understand entirely if adult language bothers you, the reader; there’s a reason why it’s usually kept out of budget meetings and presidential speeches.  But it is useful as a tool.  
A final note: I’ve noticed some reviewers on Amazon will lower the star rating of a book review because of the book’s salty language, and in one case, I read the review of one person who said he’s making it his mission to one-star every book that has four-letter words in it.  That’s an extremely ill-advised thing to do.  A book review is intended to describe a book’s merits (and demerits).  Using it as a vehicle to promote one’s personal beliefs undermines the value of that review.  Think of it this way: you didn’t mind all the death and killing, but you had a meltdown over the f-bombs someone dropped in the book.  Why?
TL;DR: There are sometimes good reasons to use four-letter words in your characters’ dialogue.  Don’t get bent out of shape because you read some.
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My Interview with Laurie’s Paranormal Thoughts and Reviews

April 13, 2014 by David Dubrow Leave a Comment

I did an interview with Laurie’s Paranormal Thoughts and Reviews.  Here’s an excerpt:

Plotter or Pantser? Why? 

I’m definitely a plotter.  I work from an outline and refine the story from there so that it makes sense.  It makes for a tighter, more cohesive book.  Lots of writers talk about how a certain character in their stories takes over, or does something unexpected; that’s not me.  I’m in control of the story and everything in it.  Working without a safety net leads, I’ve found, to potential plot holes and inconsistent characterization.

You can read the whole thing here.

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More Marketing Efforts

April 11, 2014 by David Dubrow Leave a Comment

I look at the various review groups on Goodreads regularly, and one thing I’ve seen is that authors who even have hundreds of reviews will occasionally post there, giving out free books for reviews.  What this means is that a successful author never stops marketing himself.

It’s often said that one of the best ways to market your book is to write another book.  Believe me, I’m doing that.  How else to get the word out?

I did two things to market my book recently, one of which has had a more immediate effect than the other.

A couple weekends ago, I asked a very well-read political blog if my book could be included in their weekly book thread.  I included the standard offer: a free copy for an honest review.  Within 24 hours of the book thread going live, I had 11 people take me up on that offer.  That’s more yes answers than I’d gotten spending days emailing book review blogs.  I still don’t count reviews until they’re published, but even if only one or two of those 11 people read and review the book, the few minutes I took emailing the blog was definitely worth the effort.

The lesson here is that book review blogs aren’t always the best places to go to try to get reviews.  Again, we’ll have to see if the yes answers transform into reviews down the line, but it’s a start.  The ball is rolling.

Another thing I did was ask to write an article for a popular political website, tying the process of writing my book to the website’s political bent.  My book is essentially apolitical, and in the article I mentioned how I didn’t set out to write a political novel.  They accepted and published the article, and my name’s out there now.  I’ve made that connection with hundreds of potential readers.

My point is that I’ve been too narrowly focused on only looking at book review websites.  You have to widen your field to attract the largest possible pool of readers.

That said, I recently re-checked the reviewers list on The Indie View, and out of three new additions to the list, two people agreed to read and review my book.  So keep checking back.  They might not take sites off the list that are closed or otherwise booked up, but they do keep adding.

TL;DR: Get the word out there on sites other than book review websites, if you can.  Lots of people read books who don’t read book review websites.  Also, keep checking The Indie View’s book reviewers list for new reviewers.

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How I Spent My First Week After Publishing My First Novel, Part Three

April 4, 2014 by David Dubrow Leave a Comment

For Part One of this series, click here.  For Part Two, click here.

That I got anyone to agree to review my first novel is, I think, a bit of a miracle.  Let’s look at how I handicapped myself:

  • I published my novel without any advance readers having reviewed it.  I had some beta readers read it, but I didn’t ask them to write reviews.  Not having any existing reviews made it a tougher sell for a potential reviewer, because it’s almost entirely an unknown quantity.  Book reviewers are very, very busy, and want immediate, easy-to-digest information on a book before they make a decision to read it.  Not having a single review made my book a much more difficult sell.
  • This was my first book written under my own name.  My actual first book, The Ultimate Guide to Surviving a Zombie Apocalypse, was written under a pseudonym: F. Kim O’Neill.  So in many respects, not only was my novel an unknown quantity, I myself am an unknown quantity.  For reasons that escape me now, I failed to inform potential reviewers in my review request letters that I’d written that previous book.  Luckily, it was a mistake I only had to make once.
  • The Blessed Man and the Witch straddles genres and is more difficult to categorize than straight-up Paranormal Romance, Thriller, or even Horror.  In fact, there’s little romance in it at all, though it includes a character semi/sort of falling in love as well as a married couple having intimacy problems.  It’s also geared toward adults.  It’s not a YA thriller.  It doesn’t have vampires, werewolves, winged angels, or horned demons.  Without those more familiar tropes, fans of the Paranormal genre will be more challenged.  This is not to denigrate Paranormal thrillers in any way, shape, or form: I have absolutely no problem with people liking what they like.  I just hope they’ll like my stuff, too.
  • My book is almost 140,000 words.  It is a long book.  A very long book.  I didn’t set out to write one that long, but that’s how many words it took to write it.  The freedom of being self-published includes the freedom of telling the story you want to tell the way you want to tell it.  Many authors instead write shorter novels, even novellas, and are very successful at it.  Hugh Howey comes to mind.  Who wants to read a massive first novel effort from someone they’ve never heard of?
Despite this, out of approximately 85 email and web form queries, I got 10 yes replies, and one maybe.  It’s important to remember that just because 10 book reviewers have agreed to review my book, it doesn’t mean they actually will review it.  I don’t doubt their sincerity or professionalism, not even a little bit.  But you can’t count reviews until they’re posted.  
It made my day when, after days of writing nice, polite review request letters, making sure that each one was personalized and included all the information requested by the potential reviewer, someone sent me a “yes” reply.  What it meant was that a combination of my request letter, cover art, blurb, and sample chapters available on Amazon drew someone in enough to want to not only read more, but tell other people about it.  Of course, I hope I’ll get a favorable review.  But at least ten people are interested.
Most reviewers I sent emails to didn’t get back to me, and after a couple of weeks, I listed them as likely no’s.  One thing I did after the fact was plug in all the review requests I sent into a spreadsheet to track yeses, nos, and maybes.  This was a mistake: I should have done it as I went.  So yes, make a spreadsheet, but update it as you go.  It’s more work to search through your email archives and browser history.
I did get a couple of no answers, which was a little disconcerting.  One was a bit snotty (not because it was a no, but the way the no was communicated), and the other came more than two weeks after I sent the request, so I’d already written the reviewer off as a no.  Not getting a reply is fine: disappointing, but fine.  But a no answer a few weeks after the fact is a bit worse.  So the lesson here is that some reviewers will do that to you.  Deal and move on.  At least you can cross them off the list when it comes time to try to get reviews for your next book.
So I told you what I did to make it more difficult for a reviewer to agree to read my book.  Still, I got ten yes answers.  Let me tell you what I did right:
  • I looked carefully at every review site I sent requests to, read some of their previously-written book reviews, and followed their review request instructions to the letter.  Some of them wanted cover images emailed to them as well as the blurb.  Others had a specific order in which they’d like the book information provided .  Yet others had web forms.  A book review is very much a favor for a beginning author, so it’s a smart thing for you to make the reviewer’s decision-making process as easy as possible.
  • I was polite and professional in my review request letter.  Please and thank you go a long way, which is a lesson I teach my little boy every day.  Book reviewers are always strapped for time, so it’s nice to acknowledge that in your letter.  I suspect that most of them would rather be reading and reviewing books than reading review request letters.
  • I wrote a blurb that doesn’t attempt to encapsulate the entire novel in a couple of paragraphs, but instead tells the reader what to expect.  Over the course of time, it’s possible, even likely that I’ll change the blurb, but for now, it must have helped.  10 out of 85 doesn’t seem like a lot, but in marketing terms, 12% is pretty good.  The difficulty with my book is that it involves multiple characters, each with his or her own story arc, with everything converging at the end.  To describe that, I looked at blurbs from book series written by Peter F. Hamilton, my favorite science fiction author, and emulated their formula.  If you want to be successful, sometimes you have to model success.
  • My book is well-written, and I made a special effort to engage and interest the reader in the novel’s earliest lines.  That helps.  Now that you’ve gotten a reviewer interested in the title, genre, and blurb of your novel, the last thing you want to do is put him or her off with a boring first chapter.  
As of the time of this blog post, none of these reviews have yet been written or posted online.  Some reviewers won’t get to it until December of 2014, according to their respective timelines.  That’s fine.  This is a marathon, not a sprint, and I have a sequel to write.  
Also, last weekend I got 11 other people I don’t know to agree to read and review The Blessed Man and the Witch.  I’ll tell you about that later.
TL;DR: Be nice in your review request letters and follow all the instructions/jump through all the hoops.  Make spreadsheet of email and web addresses as you go.  You won’t hear back from most people.  Be professional at all times.
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How I Spent My First Week After Publishing My First Novel, Part Two

March 28, 2014 by David Dubrow Leave a Comment

For Part One of this series, click here.

I’ve already described how I didn’t find the Amazon Top 1000 Reviewers list to be at all useful in marketing my novel; for the sake of this series, I include getting reviews as part of my marketing strategy.

Once I determined that further time would be wasted going after the Amazon Top 1000 Reviewers, I didn’t stray too far from the well: I went after other Amazon reviewers.  People who had taken the time to review books in the same genre as mine.  Specifically, supernatural thrillers and horror novels.  I focused on reviewers of novels based on the Supernatural television show.  My book deals with angels, demons, and the like, so it was possible, even likely, that it would appeal to fans of that show, particularly readers.

It wasn’t a bad idea, but so far, it hasn’t panned out.  Most people who review products on Amazon don’t make their email addresses public.  So I went through a lot of Amazon reviewer profiles with no luck. I don’t blame them: we live in a World of Spam.  Also, if I found that the Amazon reviewer had only reviewed one or two products over the course of a few years, he probably wouldn’t review my book, even if presented with a free copy.  It’s just a feeling I have.  The three people who did make their email addresses public, had reviewed many like products in the past, and probably would enjoy my book didn’t respond to my email offer to send a free copy in exchange for a review.  Despite this effort, it wasn’t a bad idea, and I may return to it.

The next place I went was to The Indie View website.  They have an impressive list of indie and self-published book review websites.  It was the work of days combing through the list and finding those reviewers who might be interested in my book.  The main challenges were:

  • Eliminating those review sites that would be put off by the content in any way.  Many reviewers won’t review books with profanity in them (my book has a lot of profanity in it), occult themes (my book deals very specifically with the occult), or religion (Biblical apocalypse=religion).
  • Eliminating those review sites that only review certain kinds of books.
  • Eliminating those review sites that hadn’t published an update in more than a month.  There were many of those.
  • Eliminating those review sites that were no longer taking book review requests.  Most of the review sites listed were booked up.  That’s a very important thing to remember: many, many book review websites are no longer taking book review requests.  
In Part Three, I’ll describe the process further, but first, I have a few observations about my experiences with the Indie Reviewers List.
  • The vast majority of book reviewers are women.  This is not a value judgment in any way.  It is what it is.  
  • Most book reviewers seem to prefer YA novels.  I’m not sure if this is a cause of the YA novel craze, or a symptom of it.  This is significant for me because my novel doesn’t qualify for YA status in any way.
  • Every book reviewer has a different Review Policy.  You have to read each individual one to tailor your request properly.
I will wrap this series up next week with Part Three.
TL;DR: Rather than going with Amazon’s Top 1000 Reviewers, you may want to look at Amazon reviewers of similar books to yours and try to contact them.  The Indie View has a huge list of potential book reviewers.  It is a lot of work to comb through the list.  
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How I Spent My First Week After Publishing My First Novel, Part One

March 21, 2014 by David Dubrow Leave a Comment

When I worked with authors during my time in publishing, I pointed out that one of the great benefits of going with a traditional, established publisher was that the publisher took on most of the expenses (and effort) of selling and marketing the authors’ hard work.  Authors frequently marketed their own titles within our catalog, which invariably helped sales, but the publisher crafted magazine ads, created email blasts to potential buyers, sent out physical mailings, and built the product’s online presence.  It’s a great deal, I told the authors.  You get our four decades of market presence and selling expertise; all you have to do is create the content.

That’s not the case with self-publishers.  In addition to writing, and writing well (it’s my contention that writers of self-published books have an extra responsibility to produce quality content because we have to overcome the long-held belief that people go into self-publishing because their work wouldn’t make the cut at Simon & Schuster), a self-publisher has to create a market presence for himself from scratch.  People who tout the benefits of self-publishing often like to say that if your work is good, it’ll sell.  That’s true, but it’s not the whole story.  We’ve all seen books with plenty of rave reviews on Amazon or Smashwords that are so objectively bad (terrible grammar, amateurish writing) that their popularity is inexplicable.  So the axiom of “if it’s good, it’ll sell” doesn’t have a flip side: “if it’s not good, it won’t sell.”  Because we’ve all seen not-good books sell.  
No matter how good your book is, it needs a boost.  It could be the best book ever written, but if nobody ever heard of it, nobody will buy it.  That boost has to come from the author.  The author has to put himself out there twice: first through publishing his hard work, and second by telling the world how great it is.  One of the best ways to make your book attractive to buyers is by getting reviews of your book displayed in the places people can buy it.  It’s tough enough to get a stranger to buy a self-published novel written by someone he’s never even heard of, but to get him to do it without the advice of other people who’ve already read (and liked) it is nearly monumental.  
So like everybody, I did a Google search on getting your book reviewed on Amazon, and learned that there’s a not-so-secret list of Top 1000 Amazon Reviewers who have the Reviewing Power of Hercules.  Get a good review from just one of them, and your success is, if not assured, certainly within your grasp.
The problem is that, like I said, everybody’s done it already.  It took me a half a day’s worth of going through the list before I discovered the following things:
  1. Most of the people on the Top 1000 Amazon Reviewers list are aware that this list is made public, and have taken their email addresses off of their respective Amazon profiles.
  2. Many of these reviewers don’t review books, or don’t seem to.
  3. Many of the reviewers who do review books wouldn’t want to review my book.
  4. The email addresses of the few people who do review books and might possibly review my book no longer work.
Next week, I’ll tell you what I did once I discovered that the Top 1000 Amazon Reviewers list had questionable utility.  It doesn’t involve explicit profanity, which is good.
TL;DR: Self-publishers have to work hard to market their own books, because nobody will do that for them.  Reviews are a good away to market your book.  Amazon’s Top 1000 Reviewers list is a waste of time for self-publishers.
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"It began to drizzle rain and he turned on the windshield wipers; they made a great clatter like two idiots clapping in church." --Flannery O'Connor, Wise Blood

"Squop chicken? I never get enough to eat when I eat squop chicken. I told you that when we sat down. You gotta give me that. I told you when we sat down, I said frankly I said this is not my idea of a meal, squop chicken. I'm a big eater." --John O'Hara, BUtterfield 8

I saw the 1977 cartoon The Hobbit as a little boy, and it kindled a love of heroic fantasy that has never left me. Orson Bean's passing is terrible news. Rest in peace.

Obviously, these young people have been poorly served by their parents, but the honest search for practical information should be lauded, not contemned.

You shouldn't look at or use Twitter, and this story is another perfect example. There's so much that's wrong here that it would take a battalion of clergy, philosophers, and psychologists to fully map it out, let alone treat the issue.

This is the advertising copy for Ilana Glazer's stand-up comedy special The Planet Is Burning: "Ilana Glazer‘s debut standup special is trés lol, and turns out - she one funny b. Check out Ilana’s thoughts on partnership, being a successful stoner adult, Nazis, Diva Cups, and more. Hold on to your nuts cuz this hour proves how useless the patriarchy is. For Christ’s sake, The Planet Is Burning, and it’s time a short, queer, hairy New York Jew screams it in your face!" This is written to make you want to watch it.

In the midst of reading books about modern farming, the 6,000 year history of bread, and ancient grains, I found this just-published piece by farmer and scholar Victor Davis Hanson: Remembering the Farming Way.

"I then confront the decreasing power of the movement in order to demonstrate the need for increased theorizations of the reflexive capacities of institutionalized power structures to sustain oppositional education social movements." Yes. Of course.

You should definitely check out Atomickristin's sci-fi story Women in Fridges.

As it turns out, there may yet be some kind of personal cost for attempting to incite a social media mob into violence against a teenage boy you don't know, but decided to hate anyway because reasons.

One of the biggest problems with internet content is that the vast majority of sites don't pay their writers, and it shows in the lack of quality writing. It's hard to find decent writers, and harder to scrape up the cash to pay them. This piece is a shining example of the problem of free content: it's worth what you pay for.

If you're interested in understanding our current cultural insanity, the best primer available is Douglas Murray's The Madness of Crowds. Thoughtful, entertaining, and incisive.

More laws are dumb. More law enforcement is dumb. The only proper response to violence is overwhelming violence. End the assault. There's a rising anti-semitism problem in New York because Jews who act like victims are being victimized by predators. None of these attacks are random. Carry a weapon and practice deploying it under duress. Be alert and aware. I don't understand why the women Tiffany Harris attacked didn't flatten her face into the pavement, but once word gets around that the consequences of violence are grave, the violence will lessen.

When are you assholes going to understand that this stupidity doesn't work any longer? Nobody gives much of a damn if you think we're sexist because we don't want to see a movie you think we should see. It only makes us dislike you that much more, and you started out being an unlikable asshole. Find a new way to shame normal people.

The movie Terms of Endearment still holds up more than 35 years later, and if you're looking for a tearjerker, this is your jam. One element that didn't get a lot of mention is, at the end, when Flap, with a shrug, decides that his mother-in-law will become the mother of his children once Emma dies. He abandons them, and nothing is made of it. This always troubled me.

You need to read this story the next time you feel the urge to complain. And if you need a shot of admiration for another family's courage, check this out.

Progressive political activist and children's author J.K. Rowling finds herself on the wrong side of a mob she helped to create. The Woke Sandwich she's been trying to force-feed others since she earned enough f-you money doesn't taste as good as it looks when she's obliged to take a bite.

I need you to check out The Kohen Chronicles and pray for this family. Their 5-year-old son has cancer.

Currently, the movie Star Wars: The Rise of Skywalker stands at 55% at Rotten Tomatoes. Don't forget that these are the same reviewers who not only adored the absolutely execrable The Last Jedi, but insisted that you were a MAGA hat-wearing incel white supremacist manbaby for not loving The Last Jedi. So either The Rise of Skywalker is an objectively bad film, or it simply wasn't woke enough to earn plaudits from our movie-reviewing moral and intellectual betters.

It's easy to hate the older pop bands like Genesis for their popularity, but they were capable of genius, and it shows in No Son of Mine.

If you want to know which identity group has more clout, read this story of the Zola ads on the Hallmark Channel.

Rest in peace, René Auberjonois. I remember you from Benson as a kid. As an adult, I remember you as Janos Audron in the Legacy of Kain video game series. You made every role you were in a classic.

Elf on a Shelf Follies, Part 2:
8-year-old: I wrote the elf a note! I hope he writes back.
Me: What did you write?
8yo: I asked if he has any friends.
Me: What if he says it's none of your business?
8yo: *eyes grow dark and glittering* Then I'll...touch him.
Me: Ah. Mutually assured destruction, then.

Elf on a Shelf Follies, Part 1: My 8-year-old got an Elf on the Shelf the other day. The book it came with tells a story in doggerel about this elf's purpose, which is to spy on the kid and report his doings to Santa Claus, who would then determine if the kid is worthy for Christmas presents this year. The book also said for the kid not to touch him, or the magic would fade, and for the family to give the elf a name. I wanted to name him Stasi. I was outvoted.

Actor Billy Dee Williams calls himself a man or a woman, depending on whim; his character Lando Calrissian is "pansexual," and his writer implies that he'd become intimate with anyone or anything, including, one presumes, a dog, a toaster, or a baby. J.J. Abrams is very concerned about LGBTQ representation in the Star Wars universe. This is Hollywood. This is Star Wars. This is what's important to the people in charge of your cinematic entertainment. Are you not entertained?

The funniest thing on the internet today is the number of people angry over an exercise bike commercial. Public outrage is always funny. Always.

One of the biggest mistakes the United States has ever made since WWII was recruiting for clandestine and federal law enforcement organizations at Ivy League schools. The best talent pools were/are available from local law enforcement and military veterans, with their maturity and, most importantly, field experience. We've been reaping the costs of these terrible decisions for decades, culminating in a hopelessly politicized, sub-competent FBI and CIA.

Watching Fauda seasons 1 and 2 again in preparation for season 3 to be broadcast, one hopes, in early 2020. Here's my back-of-the-matchbook review of season 2.

Every day I try to be grateful for what I have, even in the face of the petty frustrations and troubles that pockmark a day spent outside of one's living room, binge-watching Netflix. We live lives of ease in 21st century America, making it enormously difficult to do anything but take one's countless blessings for granted. Holidays like the just-passed Thanksgiving are helpful reminders. There's a reason why people call the attitude of a thankful heart practicing gratitude, not just feeling grateful. You have to practice it. You have to remind yourself of what you have. It's the work of a lifetime.

Held Back: A Recent Conversation.
8-year-old: Oh, and Jamie was there, too. He was in my first grade class two years ago.
Me: Wasn't he held back a year?
8yo: Yeah. It's because he kept going to the bathroom with the door open.
Me: No way!
8yo: And girls saw.
Me: That's not right. They're not going to hold a kid back a whole year over that.
8yo: Well, that's what he told me.
Me: Sounds fishy.
8yo: I believe him.
~fin~

It's right and good to push a raft of politically correct social justice policies on everything else under the sun, but when social justice invades Hollywood, that's just a bridge too far, says Terry Gilliam. Sorry, Terry: you helped make this sandwich. EAT IT.

Rob Henderson's piece on luxury beliefs will have you nodding your head over and over again...unless you subscribe to these luxury beliefs, in which case you'll get mad.

I've made the Saturday bread from Flour Water Salt Yeast so often that I've memorized the recipe. It never disappoints. Never. The same recipe works well for pizza, too.

Liberty doesn't mean the freedom to do anything you want. The true definition of liberty is the ability to choose the good. Anything less is libertinism.

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